The naked brand has been known for luring thousands of people in China to escape from their glamorous yet high-strung city life to return back to nature. naked gives people access to nature, healthy food, a fun work environment, eco-friendly products, and experimental learning, so everyone can “live naked.”
The company’s foundation is in hospitality, first with naked Home – a boutique mountain getaway in Moganshan, Zhejiang province – and later award-winning naked Stables – the first LEED Platinum certified resort in China. Garnering attention from international and domestic media and earning awards in their industry, naked Stables put Moganshan back on the map of China’s must-go destinations. The resort business will expand to include new locations: naked Castle (Moganshan), naked Water (Taihu, Suzhou), naked Spring (Shaoxing), naked Creek (Chengdu), and more.
Over the years, naked Group has launched other lifestyle businesses – naked Hub, naked Discovery, encompassing co-working, immersive learning. naked Group is a community devoted to inspiring people to live well, live light, live healthy and “live naked”.